

I ended up making a cover with Paint, uploading the compilation on the Internet and putting it on my blog.
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For the record, I didn’t know how to rip audio from YouTube… and the one who helped me is « a_nos_mousse »… who’d be known as Soufien 3000 a few weeks later… I rip the whole thing and make a little compilation out of it. So I look into the hidden depths of the Internet… I eventually find some verses of him here and there and even a video. So it motivated me to dig into A$AP Rocky… I see he has nothing on datpiff, nothing on livemixtapes, in short he’s a no name. People hadn’t heard neither of Lex Luger yet, nor those stuff that were going to be everywhere for the next 2 years, so running into Purple Swag was like being 2 years in the future of rap music… even though this track could totally be an unreleased from 2005 or 2006… Yet back then it wasn’t « cool » again to rap as they do in Houston… and Houston was honestly kind of lifeless. Maybe it’d be good to re-establish the context: right now, in 2013, 90% of weak rappers with a lack of personality look after those stuff and try to do that kind of music. Today everyone knows it… But at that time, hearing this out of nowhere, I was kind of stucked. It sounds like an MP3 rip, the song being uploaded on YouTube, with the guy’s picture as scenery. This concept was already really dope, but in addition to that, he had a great taste, made no compromise and had a strong sense of humor… It was thrilling, funny, harsh… Now the blog has been deleted and I hope that someone comes out someday saying he printed it all, as I believe it’s one of the best rap blog ever, if not THE best.Ĥ months later, between some Max B & Cam’Ron’s stories, some rare Prodigy’s freestyles and vintage footages of Puff Daddy, EastSideStevie brings out a new A$AP Rocky joint: Purple Swag. This guy used to scan his old Rap magazines, like XXL and more, brightening it up with stories you couldn’t read anywhere else.

That Tumblr is a true monument of Internet-Rap history. It came to me as a guy named Eastsidestevie had posted it on his blog Realniggatumblr. Today I think it’s a good tune but at that time I didn’t especially dig it. To be honest, I don’t remember what I thought about it back then at all. Kind of an insight amongst cannibal piranhas and food for thought regarding the illusion of Internet as a development tool for music artists.įirst time I hear a song from A$AP Rocky, I believe it was January, 2011, Been Around The World.
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An interview with Nicolas Pellion aka Pure Baking Soda, most likely to be the best french-speaking rap storyteller and part of this story that went everywhere on the web: the quite spontaneous boom of young harlemite A$AP Rocky, his machiavellian manager and a series of dirty tricks.
